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Instagram for Business
Welcome!
Download your action guide & let's get started!
Instagram & setting up your business account
Why use Instagram & setting up your account (12:03)
Your message, purpose, & connection
Show don't tell + Solving a problem (5:33)
Content
Types of content & how to create it (12:43)
Tips for creating content (2:41)
Writing effective captions & CTAs (8:24)
Action steps (5:29)
Sourcing content (5:17)
Planning content - getting months planned at a time
Batch planning (8:42)
Hashtags & Geotags
Hashtags (8:36)
Geotags (2:35)
Stories and Highlights
Stories (5:46)
Stories guide in action (36:52)
Highlights (4:43)
How to get in the 'Recording Zone' giving the best impact (2:59)
Product tagging
Setting up product tagging (8:45)
Building an audience
Building an audience (3:12)
Creating engagement (4:04)
Action steps (2:26)
Analytics
Understanding your analytics & how they help you (9:29)
BONUS - Tools of the trade
Scheduling with Later (7:42)
Creating with Canva (3:04)
VSCO (3:45)
Story Maker & InShot (2:18)
A Color Story (1:34)
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Tips for creating content
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